BLUE RIBBON ENTERTAINMENT PRIVACY POLICY

This document is effective on January 1, 2005. This web site (this Site) is a service of Blue Ribbon Entertainment, Inc., a California corporation, d/b/a GayVideoStore.com.

At Blue Ribbon Entertainment, we value your privacy. We have implemented this Privacy Policy to explain to you how we use and protect information that we may gather from you by means of the Site.

WHAT INFORMATION IS COLLECTED FROM YOU AND HOW IS IT USED?

Personal Information.

We receive and store all information you enter on the Site or give us in any other way. This information may include information such as your first name, your last name, your postal address, your e-mail address, your telephone number, and your credit card information. The personal information we collect may be used by us to process an order that has been placed by you and/or for marketing Blue Ribbon Entertainment products and services via email, postal mail and otherwise.

Automatic Information.

We receive and store certain types of information whenever you interact with us. This includes but is not limited to the address of the computer used to access the site, the time of your access, and other access-related information; our web server automatically recognizes (where possible) certain information which may include the visitor's domain name and IP address, the type of computer used by the visitor, and the web browser used by the visitor. An IP address is a number assigned to your computer when you connect to the Internet. We may use such information for purposes of system administration, to improve the design and content of the Site, and/or to enable us to personalize your Internet experience. We also may use such information in the aggregate to analyze Site usage and/or to assess the traffic to the Site.

HOW IS THE INFORMATION COLLECTED SHARED?

As a matter of policy, we do not sell or rent any of your personal information to third parties for their marketing purposes without your consent. Such personal information is shared only as described in this Privacy Policy and with our affiliates that either are subject to this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy. Consent to share personal information may be granted or revoked by sending email to wally@blueribbonent.com.

Business Transfers.

We might sell or buy subsidiaries, or business units. In such transactions, personal information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy. Also, in the unlikely event that assets of Blue Ribbon Entertainment are sold, personal information may be one of the transferred assets.

For Blue Ribbon Entertainment's Protection and for the Protection of Others.

We may disclose personal information about you or your use of the Site if we have a good faith belief that such action is necessary to (a) conform to legal requirements or comply with legal process, (b) protect and defend the rights or property of Blue Ribbon Entertainment or its affiliated companies, and/or (c) act to protect the interests of our users or others.

With Your Consent.

Additionally, we have the right to transfer your personal information if we give you notice that such information might be transferred to a third party, and you do not choose not to have such information transferred in the manner specified in such notice.

IS THE INFORMATION COLLECTED SECURE?

Although absolute security cannot be guaranteed on the Internet, we will take appropriate steps that we believe are reasonable to protect the security of the personal information you share with us. These steps are regularly reviewed for adequacy (and revised as necessary) as the environment of the Internet and business conditions require.

CAN I ACCESS THE INFORMATION COLLECTED?

If you would like to review the personally identifiable information that we have collected about you online, please send your name, street address, telephone number and e-mail address to us by regular mail to the following address:

Blue Ribbon Entertainment Attn: Web Site Privacy PO Box 3637 Cathedral City, CA 92235 USA

We will send you the personally identifiable information that we have collected about you online. If you would like to correct any factual errors, please note such corrections and send them to us at the same address listed above, so that we may make the corrections that you have requested.

DO I HAVE ANY CHOICES REGARDING THE INFORMATION COLLECTED?

You can choose not to provide personal information.

CHANGES TO THIS PRIVACY POLICY

We reserve the right to revise this Privacy Policy at anytime. When we do, we will also revise the "effective" date at the top of this Privacy Policy. You are responsible for regularly reviewing the current Privacy Policy. The most current version of the Privacy Policy can be reviewed by clicking on the "Privacy Policy" hypertext link located at the bottom of our web pages. Your continued use of the Site after we post any revisions constitutes your agreement to any such revisions. If any such revisions are unacceptable to you, do not access the Site.

CONTACT INFORMATION

We welcome your comments regarding this Privacy Policy. If you have questions or concerns regarding this Privacy Policy, please e-mail us at:

wally@blueribbonent.com

Or contact us by U.S. mail at:

Web Site

Blue Ribbon Entertainment

PO Box 3637

Cathedral City, CA 92235

Customer Service: 760.864.7410 Facsimile: 760.328.7382